In the dynamic world of sports, adaptation and innovation are key to staying relevant. This is why we’re following industry trends and making it easier for players to find their perfect hockey stick from our lineup.
Embracing Change: A New Naming System
We’ve always been at the forefront of adapting to industry trends. In a significant move, we have decided to change the names of our hockey stick curves. This change is not a rebranding exercise, but a strategic decision aimed at enhancing the player experience for newcomers to Twig Hockey Co.
Here’s what the new naming system looks like:
- The O curve now becomes the TW92
- The E curve now becomes the TW28
- The K curve now becomes the TW88
- The M curve now becomes the TWM9
- The L curve now becomes the TW02
- The OX curve now becomes the TW92M
Why the Change?
The primary reason behind this change is to make it easier for players to find their perfect stick. The new naming system is more intuitive and straightforward, allowing players to identify their preferred curve type quickly and accurately from our lineup.
Looking Ahead
We feel our decision to change the names of their hockey stick curves is a testament to our commitment to continuous improvement and customer satisfaction. As we adapt to industry trends, we continues to make strides in enhancing the player experience and making the sport of hockey more accessible to everyone.
Stay tuned for more updates as we continue to grow and enhance the hockey industry.
