It's been a couple years since our last article covering this market comparison during the 2020-21 season. It's been a pretty popular article previously, so we're after it again this season. As in the last edition, we tried to grab not only the top end elite sticks from each manufacturer, but also the performance and recreational level builds as well. Bonus, we added Canadian dollar retail pricing as well!

Hockey stick display 2022

So what are we looking at this year? Well, we've seen the largest manufacturers embrace the continue to embrace the short-run, test-run marketing focused product introduction even more. Last year the Bauer Sling replaced the ADV models of previous years as the test marketing batch from Bauer. This year, they've released the AG5NT in a similar fashion. True entered the marketing test realm as well last year with the Project X line, that they've continued this year with a new shortened PX name. Along with the new market test products, the large manufacturers continue to test the market for higher price thresholds for their products. To be fair, it's not all them this time. Global inflation has become a real issue everywhere; even the hockey industry.

We've also seen a couple companies forced to make some changes since the last article we wrote. Sherwood was acquired by Canadian Tire and has dropped back significantly in distribution within North America. STX appears to dropped out of the ice hockey realm altogether.

The constants remain this year though. Construction methods continue to be refined to yield better performing and lighter sticks. We've seen a larger push by manufacturers into the dimensional bottom shaped shaft that provides an opportunity for manufacturers to strip weight from the build while maintaining overall break strength. Unfortunately, this build is documented to produce a reduction in overall power generation ability. How much is debatable and varies by stick, but it is definitely a less powerful build than the conventional rectangle hosel.

Most of us understand that a stick can be built of a variety of products and that, in most cases, the less carbon fiber layers and more resin there is in a stick build, the cheaper, heavier, and lower performing the stick becomes. Each year there has been more advances in carbon fiber fabric production which allow for flatter and thinner laying carbon sheets to be produced that yield the same or better strength attributes. These flatter layers reduce the amount of resin needed in a stick and allow for more carbon layers to be used in its place. This makes for a lighter and better performing build.

In general, the weight class of the stick is an easy identifier as to the level of carbon included in its construction. This is also the primary reason why you see multiple varieties of a stick line from each manufacturer. Elite/Pro-level sticks are 100% carbon-fiber with the highest amount of carbon layers in the manufacturer's product line. It’s the best stuff out there and really gives the stick that pop it needs, but it's also the most expensive to produce, thus yielding the highest price tag. We also need to understand that each manufacturer has a stick line to appeal to flex profile preference. Make no mistake, the flex-profile doesn't make one stick better than the other. it's just a player preference. Most brands have a mid-kick, a low-kick, and a a few have an additional line for either a high or hybrid-kick or both.

If we eliminate flex point and artwork out of the comparison because both are just player preference, we're really left with build quality/stick weight as the dominant differentiator between hockey stick models. To get a good snapshot of what's on the market, we took the elite model stick from each of the manufacturer's product lines and did a weight versus price comparison. All weights are based on an 85 flex senior size build and prices are regular retail as of 11/1/2022.

Here is a complete list of each model evaluated, the retail price, and the stick weight in a fancy table.

2022-23 Ice Hockey Stick weight/price graph

The full hockey stick list for this season

Hockey Stick Kick Point Weight (Grams) Price (USD) Price (CAD)
True Hzrdus PX Low 335 $360 $440
Bauer AG5NT Low 337 $360 $430
Warrior Novium Pro Mid 360 $350 $400
Bauer Nexus Sync Mid 365 $340 $390
True Catalyst PX Mid 370 $330 $400
Twig Hockey Co. Dispatch B Low 374 $158 $210
Twig Hockey Co. Rogue B Mid 374 $158 $210
CCM Ribcor Trigger 7 Pro Low 375 $340 $400
Sherwood Rekker Element One Low 379 $260 $300
Sherwood Code TMP Pro Mid 380 $260 $300
Warrior Alpha LX Pro Mid-low 380 $300 $360
Warrior Covert QR5 Pro Low 380 $300 $360
True Hzrdus 9X Low 383 $340 $390
Bauer Vapor Hyperlite Low 385 $340 $390
True Catalyst 9X Mid 385 $300 $390
Bauer Nexus E5 Pro Mid 390 $220 $260
Bauer Supreme Ultrasonic High 390 $300 $350
CCM Tacks AS-V Pro Mid 390 $340 $400
CCM Jetspeed FT5 Pro Hybrid 394 $340 $400
True Hzrdus 7x Low 399 $230 $260
Warrior Alpha LX 20 Mid-low 405 $210 $260
CCM Tacks AS-V Mid 406 $250 $300
CCM Ribcor Trigger 7 Low 409 $250 $300
Bauer Vapor 3X Pro Low 410 $220 $260
True Catalyst 7X Mid 410 $220 $280
Bauer Supreme 3S Pro High 415 $260 $300
CCM Jetspeed FT5 Hybrid 415 $250 $300
Warrior Alpha LX 30 Mid-low 415 $160 $200
Warrior Covert QR5 20 Low 415 $210 $260
Warrior Covert QR5 30 Low 415 $160 $180
Twig Hockey Co. Rogue B NW Mid 425 $118 $180
Bauer Nexus E4 Mid 430 $170 $190
Bauer Vapor 3X Low 430 $160 $180
True Catalyst 5X Mid 430 $160 $180
Bauer Supreme 3S High 435 $160 $170
CCM Tacks Team Mid 437 $170 $180
CCM Ribcor Trigger Team Low 438 $170 $180
CCM Jetspeed Team Hybrid 445 $160 $180
Warrior Covert QR5T Team Low 448 $130 $170
Bauer Vapor X3.7 Low 450 $130 $140
True Catalyst 3X Mid 450 $110 $110
Warrior Covert QR5 40 Low 450 $110 $140
Bauer Nexus E3 Mid 451 $140 $150
True Hzrdus 3x Low 453 $140 $140
CCM Jetspeed 475 Hybrid 460 $120 $140
Warrior Alpha LX 40 Mid-low 460 $110 $140
Bauer Supreme S37 High 465 $100 $120
CCM Ribcor 86K Low 473 $130 $150
CCM Task AS 570 Mid 478 $120 $130
Warrior Covert QR5 50 Low 490 $70 $90
CCM Jetspeed 465 Hybrid 520 $80 $90
CCM Ribcor 84K Low 531 $90 $100

Okay, that make sense, right?

Pretty interesting when you break it down into looking at price versus build quality/weight, eh? Keep in mind, like we said before, there are some subtle differences between each stick (Kick point, grip level, shaft texture, blade stiffness, etc), but in reference to performance quality, these differences are small in nature and affect only player preference.

With that said, we'll just leave this data here to sink into your brain. What are you really getting in a hockey stick for the price you're paying? Be sure to check out the rest of our blog.

Have a great season!